How would you like thousands of impressions on Google and Yahoo every month? Great right?
BUT HOW MUCH?
What if I told you it can be done for less than $150 per month?
e-mail me today!
Monday, February 2, 2009
Great Ideas for Direct Mail Topics
E-mail me now so we can get to work!
1) Presidents Day - Feb, 16 Drop dead date is 01/14/09 In homes from 2-15 / 3-01
2) March Madness - Mar, 15 Drop dead date is 01/30/09 In homes from 3-01 / 3-15
3) St. Patricks Day - Mar, 17 Drop dead date is 01/30/09 in homes from 3-01 / 3-15
4) Spring Begins - Mar, 20 Drop dead date is 02/11/09 in homes from 3-15 / 3-29
5) College Spring Break - Mar, 16 Drop dead date is 01/30/09 in homes from 3-1 / 3-15
6) High School Spring Break - April 9th Drop dead date is 02/11/09 in homes from 3-15 / 3-29
7) Tax Preparation Time Through April, 15th Drop dead date is 02/27/09 in homes from 2-15 / 4-15
8) Easter Sunday - April, 12th Drop dead date is 02/11/09 in homes from 3-15 / 3-29
9) Final Four - April, 4th Drop dead date is 02/11/09 in homes from 3-15 / 3-29
10) Mothers Day - May 10th Drop dead date is 3/13/09 in homes from 4-15 / 4-29
11) Senior Prom - May 16th Drop dead date is 3/27/09 in homes from 5-1 / 5-15
12) Memorial Day - May 25th Drop dead date is 3/27/09 in homes from 5-1 / 5-15
13) High School Graduation - June 5th Drop dead date is 4/10/09 in homes from 5-15 / 5-29
14) Fathers Day - June 21st Drop dead date is 5/1/09 in homes from 6-1 / 6-15
15) Summer Begins - June 21 st Drop dead date is 5/1/09 in homes from 6-1 / 6-15
16) 4th of July - July, 4th Drop dead date is 5/15/09 in homes from 6-15 / 6-29
17) Pionner Day - July, 24th Drop dead date is 5/29/09 in homes from 7-1 / 7-15
18) Sturgis Rally - August 3rd Drop dead date is 6/12/09 in homes from 7-15 / 7-29
19) Labor Day - Sept, 7th Drop dead date is 7/15/09 in homes from 8-15 / 8-29
20) Highschool Homecoming - Sept,15th Drop dead date is 7/31/09 in homes from 9-1 / 9-15
21) Columbus Day - Oct, 12 Drop dead date is 8/14/09 in homes from 9-15 / 9-29
22) Halloween - Oct, 31st Drop dead date is 9/11/09 in homes from 10-15 / 10-29
23) Veterans Day - Nov, 11 Drop dead date is 9/11/09 in homes from 10-15 / 10-29
24) Thanksgiving - Nov, 26th Drop dead date is 9/30/09 in homes from 11-1 / 11-15
25) Christmas - Dec, 25th No FCD NI dates yet
26) New Years Eve - Dec, 31st No FCD NI dates yet
1) Presidents Day - Feb, 16 Drop dead date is 01/14/09 In homes from 2-15 / 3-01
2) March Madness - Mar, 15 Drop dead date is 01/30/09 In homes from 3-01 / 3-15
3) St. Patricks Day - Mar, 17 Drop dead date is 01/30/09 in homes from 3-01 / 3-15
4) Spring Begins - Mar, 20 Drop dead date is 02/11/09 in homes from 3-15 / 3-29
5) College Spring Break - Mar, 16 Drop dead date is 01/30/09 in homes from 3-1 / 3-15
6) High School Spring Break - April 9th Drop dead date is 02/11/09 in homes from 3-15 / 3-29
7) Tax Preparation Time Through April, 15th Drop dead date is 02/27/09 in homes from 2-15 / 4-15
8) Easter Sunday - April, 12th Drop dead date is 02/11/09 in homes from 3-15 / 3-29
9) Final Four - April, 4th Drop dead date is 02/11/09 in homes from 3-15 / 3-29
10) Mothers Day - May 10th Drop dead date is 3/13/09 in homes from 4-15 / 4-29
11) Senior Prom - May 16th Drop dead date is 3/27/09 in homes from 5-1 / 5-15
12) Memorial Day - May 25th Drop dead date is 3/27/09 in homes from 5-1 / 5-15
13) High School Graduation - June 5th Drop dead date is 4/10/09 in homes from 5-15 / 5-29
14) Fathers Day - June 21st Drop dead date is 5/1/09 in homes from 6-1 / 6-15
15) Summer Begins - June 21 st Drop dead date is 5/1/09 in homes from 6-1 / 6-15
16) 4th of July - July, 4th Drop dead date is 5/15/09 in homes from 6-15 / 6-29
17) Pionner Day - July, 24th Drop dead date is 5/29/09 in homes from 7-1 / 7-15
18) Sturgis Rally - August 3rd Drop dead date is 6/12/09 in homes from 7-15 / 7-29
19) Labor Day - Sept, 7th Drop dead date is 7/15/09 in homes from 8-15 / 8-29
20) Highschool Homecoming - Sept,15th Drop dead date is 7/31/09 in homes from 9-1 / 9-15
21) Columbus Day - Oct, 12 Drop dead date is 8/14/09 in homes from 9-15 / 9-29
22) Halloween - Oct, 31st Drop dead date is 9/11/09 in homes from 10-15 / 10-29
23) Veterans Day - Nov, 11 Drop dead date is 9/11/09 in homes from 10-15 / 10-29
24) Thanksgiving - Nov, 26th Drop dead date is 9/30/09 in homes from 11-1 / 11-15
25) Christmas - Dec, 25th No FCD NI dates yet
26) New Years Eve - Dec, 31st No FCD NI dates yet
Best Mobile 2.0 for your Blackberry
Get Superpages Mobile 2.0 on your mobile phone Superpages Mobile 2.0
When you're on the go and need local information fast, you can turn to Superpages Mobile. Find people and businesses. Get maps, directions, local movie theater listings, and even your weather forecast ... wherever you happen to be.Show me the power of Superpages Mobile! Learn MoreAdd the power of Superpages.com to your BlackBerry® Superpages Mobile for BlackBerry®
Only the downloadable version of Superpages harnesses the power of the leading Internet Yellow Pages in a format that lives up to the quality of the BlackBerry. Learn More Other Superpages Mobile options SuperPages Mobile Web
Get access to SuperPages.com's rich information via the mobile web.
Learn More
--> Superpages Send to Mobile
Superpages.com's "send to mobile" feature allows you to send select business listings to your mobile phone for use while you're on the road.Learn More
When you're on the go and need local information fast, you can turn to Superpages Mobile. Find people and businesses. Get maps, directions, local movie theater listings, and even your weather forecast ... wherever you happen to be.Show me the power of Superpages Mobile! Learn MoreAdd the power of Superpages.com to your BlackBerry® Superpages Mobile for BlackBerry®
Only the downloadable version of Superpages harnesses the power of the leading Internet Yellow Pages in a format that lives up to the quality of the BlackBerry. Learn More Other Superpages Mobile options SuperPages Mobile Web
Get access to SuperPages.com's rich information via the mobile web.
Learn More
--> Superpages Send to Mobile
Superpages.com's "send to mobile" feature allows you to send select business listings to your mobile phone for use while you're on the road.Learn More
More great news for Idearc Advertisers
January 22, 2009 11:00 AM EST
GLENDALE, Calif. and DALLAS, Jan. 22 /PRNewswire-FirstCall/ -- AT&T Interactive and Idearc Media LLC today announced that they have entered into a cross distribution agreement that will give YELLOWPAGES.COM advertisers and SUPERPAGES.COM advertisers the opportunity for additional online placements on two leading local search Web sites.
The agreement adds significant value to advertisers by extending their reach to consumers and increasing the ability to generate quality customer leads. YELLOWPAGES.COM and SUPERPAGES.COM will now also have the opportunity to share business profiles and other enhanced content from each other's advertisers providing consumers access to more comprehensive and relevant information.
"Cross distribution of advertisers across YELLOWPAGES.COM and SUPERPAGES.COM creates even greater value for each company's advertisers," said David Krantz, president and CEO of AT&T Interactive. "Ad networks and distribution are critical elements for digital advertising. Extending our local search ad network through this agreement helps us to connect advertisers with more consumers."
While advertisers now have the opportunity to be cross-distributed on both leading Web sites, AT&T Interactive and Idearc Media will each continue to sell their respective YELLOWPAGES.COM and SUPERPAGES.COM advertising products directly.
"The goal of local search has always been to provide consumers with relevant advertising choices and together, both companies are taking this to the next level by generating more traffic and quality leads creating tremendous value for our advertisers," said Briggs Ferguson, Internet president at Idearc Media.
About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc., is an industry leader in creating local search products and services that empower consumers to find and connect with businesses across the devices and interactive platforms they use most -- including online, mobile, and TV. Formed in 2005 and renamed in 2008, AT&T Interactive develops, manages and delivers all online and mobile advertising products for AT&T -- including its flagship property http://www.yellowpages.com.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2008, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE(R) magazine's lists of the World's Most Admired Companies and America's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
About Idearc Inc.
Idearc Inc. (OTC: IDAR) (http://www.idearc.com/) delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc's multi-platform of advertising solutions includes Superpages.com(R) (http://www.superpages.com/), Superpages Mobile(SM) (http://www.superpages.com/mobile/), Superpages Mobile(SM) for BlackBerry(R) (http://www.superpages.com/mobile/), Switchboard.com (http://www.switchboard.com/), LocalSearch.com(SM) (http://www.localsearch.com/), Verizon(R) Yellow Pages (http://www.idearcmedia.com/), Verizon(R) White Pages, smaller-sized portable Verizon(R) Yellow Pages Companion Directories (http://www.idearcmedia.com/), FairPoint(R) Yellow Pages, FairPoint(R) White Pages, FairPoint(R) Yellow Pages Companion Directories, and Solutions on the Move(TM) and Solutions Direct(TM) (http://www.idearcmedia.com/products/other/directmail.jsp) direct mail packages. For more information, visit http://www.idearc.com.
GLENDALE, Calif. and DALLAS, Jan. 22 /PRNewswire-FirstCall/ -- AT&T Interactive and Idearc Media LLC today announced that they have entered into a cross distribution agreement that will give YELLOWPAGES.COM advertisers and SUPERPAGES.COM advertisers the opportunity for additional online placements on two leading local search Web sites.
The agreement adds significant value to advertisers by extending their reach to consumers and increasing the ability to generate quality customer leads. YELLOWPAGES.COM and SUPERPAGES.COM will now also have the opportunity to share business profiles and other enhanced content from each other's advertisers providing consumers access to more comprehensive and relevant information.
"Cross distribution of advertisers across YELLOWPAGES.COM and SUPERPAGES.COM creates even greater value for each company's advertisers," said David Krantz, president and CEO of AT&T Interactive. "Ad networks and distribution are critical elements for digital advertising. Extending our local search ad network through this agreement helps us to connect advertisers with more consumers."
While advertisers now have the opportunity to be cross-distributed on both leading Web sites, AT&T Interactive and Idearc Media will each continue to sell their respective YELLOWPAGES.COM and SUPERPAGES.COM advertising products directly.
"The goal of local search has always been to provide consumers with relevant advertising choices and together, both companies are taking this to the next level by generating more traffic and quality leads creating tremendous value for our advertisers," said Briggs Ferguson, Internet president at Idearc Media.
About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc., is an industry leader in creating local search products and services that empower consumers to find and connect with businesses across the devices and interactive platforms they use most -- including online, mobile, and TV. Formed in 2005 and renamed in 2008, AT&T Interactive develops, manages and delivers all online and mobile advertising products for AT&T -- including its flagship property http://www.yellowpages.com.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2008, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE(R) magazine's lists of the World's Most Admired Companies and America's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
About Idearc Inc.
Idearc Inc. (OTC: IDAR) (http://www.idearc.com/) delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc's multi-platform of advertising solutions includes Superpages.com(R) (http://www.superpages.com/), Superpages Mobile(SM) (http://www.superpages.com/mobile/), Superpages Mobile(SM) for BlackBerry(R) (http://www.superpages.com/mobile/), Switchboard.com (http://www.switchboard.com/), LocalSearch.com(SM) (http://www.localsearch.com/), Verizon(R) Yellow Pages (http://www.idearcmedia.com/), Verizon(R) White Pages, smaller-sized portable Verizon(R) Yellow Pages Companion Directories (http://www.idearcmedia.com/), FairPoint(R) Yellow Pages, FairPoint(R) White Pages, FairPoint(R) Yellow Pages Companion Directories, and Solutions on the Move(TM) and Solutions Direct(TM) (http://www.idearcmedia.com/products/other/directmail.jsp) direct mail packages. For more information, visit http://www.idearc.com.
Survival in this virtual age has seen dealers slashing local ad dollars in favor of broader online exposure. Globalization of the once local auto market has increased the dealer’s reach, but has also served to thin this reach by equal proportion.While dealers must keep wide-based traction online, they desperately need to regain dominance at home. Similarly, car buyers report preferring to purchase closer to home, but have grown accustomed to searching online, using sites that rarely return local results.Thankfully buyers and sellers in this ever-shrinking world are now demanding more localized searches and exposure. Entities offering advertising services that best mirror this trend with online enhancements true to their character will win the day. There could be no better fit with the right automotive portal for localized search than the Verizon Yellow Pages.The Yellow Pages Association reports its “Automobile Dealers” heading is the sixth most used category in the book. Unfortunately, the revenue ranking for this same heading sits far in the opposite direction. Lending credence to this disparity are the recent estimates by the National Automobile Dealers Association (NADA) that only one percent of automotive dealer advertising budgets are spent in favor of the Yellow Pages. In sharp contrast to today’s newspaper industry with circulations, readership, and subsequent ad value in drastic decline, practically every household continues to keep and use the Yellow Pages from one year to the next. These factors are proof positive that while the Yellow Pages remains a resource standard for the common household, most dealerships underestimate the advertising strength and stability of the book.A robust and interactive portal like www.superpages.com in conjunction with the Yellow Pages, and promoted throughout millions of its printed books is giving car dealers a renewed appreciation and perspective for this time-honored advertising resource. This sets the stage for the reuniting of local car dealers and buyers, as well as reigniting the Yellow Pages with an influx of advertising car dealers in both print and online.This is a giant step in the right direction at a time when needed the most.
Monday, September 15, 2008
Paid Search Advertising Campaigns That Deliver Maximum ROI
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one, more and more e-marketers discovering the potential of online advertising campaigns. Properly designed and managed, PPC campaign can deliver highly qualified visitors to your online shop. I can put a plan together for you that will leverage you a great ROI!
Quick Overview
Pay-Per-Click (PPC) Search Engines are built on the similar principle as auctions. The difference is that you bid on keywords -- terms people use when they search for stuff on the Internet.
The concept of PPC bidding is rather simple: you buy (= bid on) keywords that relate to your product. The highest bidder gets placed at the top of the search results, the second highest bidder gets the next listing and so on. Every time someone clicks through to your website, you pay the amount you bid on that particular search term. My program only charges fair market value for the word / term what we pay you pay, most everyone else in the market marks up the price of a click!
Advertising with PPC search engines basically gives you two key advantages:
* Cheap and Highly Targeted Traffic
With bidding on keywords that relates to your product or service, you actually pre-qualify the type of visitors you wish to attract. You determine how much you are willing to pay (bid) for the click and you only pay when someone clicks on your ad. This implies that PPC search engines can cheaply direct qualified visitors to your website. We are the experts at LOCAL SEARCH we put buyers in touch with you when they are ready to BUY!
* Fast Exposure, Immediate Profits
Traditional search engines usually take few weeks (sometimes even months) to list your website. If you are having problems to get your website indexed by search engines or if you would like to get a quick results from the search engines than PPC is the best alternative. We will set your website live within a couple of hours (maximum few days) and the impact on your site traffic and sales is practically immediate. If you do not have a website we can build one for you to meet your current and future needs.
* Guaranteed Top Position
Search engine optimisation is the classic method of getting your website on the top of search results for free. Simply said, the process of optimisation involves choosing keywords that are directly related to your website and placing them meaningfully within your pages. However, as easy as this sounds, for an average webmaster this is usually a quite daunting task without any guarantee on the success. This again brings me to PPC as the best solution to gain high rankings on the search result list. Often, by spending just few cents per click, your website can get to the top three positions within 24 hours!
The best-known and most popular PPC Search Engines are Google (www.google.com) Yahoo (www.yahoo.com) MSN (www.msn.com) and SUPERPAGES (www.superpages.com) These four sites account for more than 87% of searches done everyday. Advertising with these industry leaders will get your website lots of exposure and traffic.
Generally, the more popular keyword you choose for bidding the higher is the price. You can start your bid from 1 cent per click and finish paying $5.00 (or more) for very competitive keywords.
Designing Successful PPC Campaigns
The golden rule of PPC bidding is: "Attract highly qualified buyers and keep your bids as low as possible". Since you are paying for each single visitor landing on your website obviously you wish to maximize the effectiveness of your PPC campaign. Let's take a look at some basic guidelines that we use to help you optimise your campaign and ensure your ROI: We provide you with your own dedicated specialist to work on your campaign.
* Determine your bid cost
The calculation of the bid cost (also cost per click) requires a rather complicated formula. For the purpose of this article I mention just a baseline that helps determine how much you can afford to bid:
- Firstly, you need to know the conversion rate of your web site. That means how many unique visitors you need to close one sale. For example, if you need 50 visitors (= clicks) to close 1 sale then your conversion rate is 2%. If your bid is 10 cents per click than one sale has $5 of bidding cost.
- Secondly, you need to know your profit margin. If your profit margin is high enough to justify the cost you can consider increasing the bid and getting a higher position for your ad. This way you may increase the number of clicks through your website and acquire more sales.
- Finally, calculate if the extra sales justify the extra cost and adjust the bid accordingly.
* Focus on highly targeted keywords and phrases
As mentioned earlier, PPC Advertising can deliver cheap and highly targeted traffic to your website. To use this advantage to your benefit it is important to choose wisely the keywords you wish to bid on. The key is to be specific. For example, instead of bidding on "skin care" you can consider bid on "anti ageing herbal treatments". More targeted keywords attract more qualified buyers. It is easier to convert them into paying customers because they found exactly what they were looking for. This strategy is also a big money saver -- more specific keywords tend to be less expensive than the general ones everybody is biding on.
* Customize your advertisements
You will attract more attention from qualified buyers by writing ads specifically for each of keywords you bid on. Speak directly to the type of visitor you want to serve. For example, instead of writing an ad for "pies" you can write "home made pies".
When tailoring your ads to a specific audience, be also sure that you direct your visitors to a page on your website where it's easy for them to buy these items.
* Choose the best position for your advertisement
To be listed first on the search results is not always a smart move. It certainly helps to attract lots of visitors, but may cost you lots of money at the same time. People usually visit first 5 top listings before making a final decision about their purchase. Therefore, it is more profitable to have lower ranking for highly competitive keywords.
Managing PPC Advertising Campaign
You and your product specialist have designed a killer selling ad copy, chosen highly targeted keywords, calculated the maximum you can afford to bid on each of search terms and determined which spot on the search results you wish to secure. Yet, there is no guarantee that your ad always remains on your desired position.
The key to managing the desired position is to adjust your bids correctly in accordance to the PPC market conditions. It's like monitoring shares on the share market -- to get the best deal you need to constantly watch prices and react immediately to any change.
The main factor influencing the price of the bids and your position are your competitors. Let's make few examples of bidding strategies you can consider using in your PPC campaign: assuming, your maximum cost per click is $1.00 and your goal is to secure position #3 at the most effective cost.
Maintain Target Position
Your aim is to target the position #3 however your ad appears on the position #10. Knowing that the current holder of the position #3 pays $0.51 per click you can improve your position and take over his place by bidding $0.52. This strategy sometimes tends to drive up the keyword prices so be aware you don't cross the limit of spending $1.00 per click.
Control your Maximum Cost per Click
As mentioned earlier in this article, the calculation of your maximum bid cost (cost per click) requires statistics about your website. You and your specialist need to figure out how much you are willing to pay maximum of per click. Therefore you should not pursue any positions where the bids are over your limit. To get the most accurate bidding results without having to baby-sit your advertising campaign, your specialist will use our software to monitor your key words and phrases and constantly check your bids and adjust them accordingly to maintain your desired position so that you don't have to be alert 24/7.
These are just a few of the things we give you to help your campaign:
- The ability to create and identify targeted keywords and phrases that convert leads in sales.
- The ability to set the maximum amount your want to bid.
- The ability to compile transparent and comprehensive reports on your keywords, bidding cost, bid position and current bid for each keywords. Plus with your help we can calculate ROI down to the penny.
- The ability to monitor competitor's activity by checking competitors ranking and current bids.
Paid Search Advertising presents an excellent opportunity to immediately address your offers to the proper online audience.
e-mail me today so we can help your customers find you.
Quick Overview
Pay-Per-Click (PPC) Search Engines are built on the similar principle as auctions. The difference is that you bid on keywords -- terms people use when they search for stuff on the Internet.
The concept of PPC bidding is rather simple: you buy (= bid on) keywords that relate to your product. The highest bidder gets placed at the top of the search results, the second highest bidder gets the next listing and so on. Every time someone clicks through to your website, you pay the amount you bid on that particular search term. My program only charges fair market value for the word / term what we pay you pay, most everyone else in the market marks up the price of a click!
Advertising with PPC search engines basically gives you two key advantages:
* Cheap and Highly Targeted Traffic
With bidding on keywords that relates to your product or service, you actually pre-qualify the type of visitors you wish to attract. You determine how much you are willing to pay (bid) for the click and you only pay when someone clicks on your ad. This implies that PPC search engines can cheaply direct qualified visitors to your website. We are the experts at LOCAL SEARCH we put buyers in touch with you when they are ready to BUY!
* Fast Exposure, Immediate Profits
Traditional search engines usually take few weeks (sometimes even months) to list your website. If you are having problems to get your website indexed by search engines or if you would like to get a quick results from the search engines than PPC is the best alternative. We will set your website live within a couple of hours (maximum few days) and the impact on your site traffic and sales is practically immediate. If you do not have a website we can build one for you to meet your current and future needs.
* Guaranteed Top Position
Search engine optimisation is the classic method of getting your website on the top of search results for free. Simply said, the process of optimisation involves choosing keywords that are directly related to your website and placing them meaningfully within your pages. However, as easy as this sounds, for an average webmaster this is usually a quite daunting task without any guarantee on the success. This again brings me to PPC as the best solution to gain high rankings on the search result list. Often, by spending just few cents per click, your website can get to the top three positions within 24 hours!
The best-known and most popular PPC Search Engines are Google (www.google.com) Yahoo (www.yahoo.com) MSN (www.msn.com) and SUPERPAGES (www.superpages.com) These four sites account for more than 87% of searches done everyday. Advertising with these industry leaders will get your website lots of exposure and traffic.
Generally, the more popular keyword you choose for bidding the higher is the price. You can start your bid from 1 cent per click and finish paying $5.00 (or more) for very competitive keywords.
Designing Successful PPC Campaigns
The golden rule of PPC bidding is: "Attract highly qualified buyers and keep your bids as low as possible". Since you are paying for each single visitor landing on your website obviously you wish to maximize the effectiveness of your PPC campaign. Let's take a look at some basic guidelines that we use to help you optimise your campaign and ensure your ROI: We provide you with your own dedicated specialist to work on your campaign.
* Determine your bid cost
The calculation of the bid cost (also cost per click) requires a rather complicated formula. For the purpose of this article I mention just a baseline that helps determine how much you can afford to bid:
- Firstly, you need to know the conversion rate of your web site. That means how many unique visitors you need to close one sale. For example, if you need 50 visitors (= clicks) to close 1 sale then your conversion rate is 2%. If your bid is 10 cents per click than one sale has $5 of bidding cost.
- Secondly, you need to know your profit margin. If your profit margin is high enough to justify the cost you can consider increasing the bid and getting a higher position for your ad. This way you may increase the number of clicks through your website and acquire more sales.
- Finally, calculate if the extra sales justify the extra cost and adjust the bid accordingly.
* Focus on highly targeted keywords and phrases
As mentioned earlier, PPC Advertising can deliver cheap and highly targeted traffic to your website. To use this advantage to your benefit it is important to choose wisely the keywords you wish to bid on. The key is to be specific. For example, instead of bidding on "skin care" you can consider bid on "anti ageing herbal treatments". More targeted keywords attract more qualified buyers. It is easier to convert them into paying customers because they found exactly what they were looking for. This strategy is also a big money saver -- more specific keywords tend to be less expensive than the general ones everybody is biding on.
* Customize your advertisements
You will attract more attention from qualified buyers by writing ads specifically for each of keywords you bid on. Speak directly to the type of visitor you want to serve. For example, instead of writing an ad for "pies" you can write "home made pies".
When tailoring your ads to a specific audience, be also sure that you direct your visitors to a page on your website where it's easy for them to buy these items.
* Choose the best position for your advertisement
To be listed first on the search results is not always a smart move. It certainly helps to attract lots of visitors, but may cost you lots of money at the same time. People usually visit first 5 top listings before making a final decision about their purchase. Therefore, it is more profitable to have lower ranking for highly competitive keywords.
Managing PPC Advertising Campaign
You and your product specialist have designed a killer selling ad copy, chosen highly targeted keywords, calculated the maximum you can afford to bid on each of search terms and determined which spot on the search results you wish to secure. Yet, there is no guarantee that your ad always remains on your desired position.
The key to managing the desired position is to adjust your bids correctly in accordance to the PPC market conditions. It's like monitoring shares on the share market -- to get the best deal you need to constantly watch prices and react immediately to any change.
The main factor influencing the price of the bids and your position are your competitors. Let's make few examples of bidding strategies you can consider using in your PPC campaign: assuming, your maximum cost per click is $1.00 and your goal is to secure position #3 at the most effective cost.
Maintain Target Position
Your aim is to target the position #3 however your ad appears on the position #10. Knowing that the current holder of the position #3 pays $0.51 per click you can improve your position and take over his place by bidding $0.52. This strategy sometimes tends to drive up the keyword prices so be aware you don't cross the limit of spending $1.00 per click.
Control your Maximum Cost per Click
As mentioned earlier in this article, the calculation of your maximum bid cost (cost per click) requires statistics about your website. You and your specialist need to figure out how much you are willing to pay maximum of per click. Therefore you should not pursue any positions where the bids are over your limit. To get the most accurate bidding results without having to baby-sit your advertising campaign, your specialist will use our software to monitor your key words and phrases and constantly check your bids and adjust them accordingly to maintain your desired position so that you don't have to be alert 24/7.
These are just a few of the things we give you to help your campaign:
- The ability to create and identify targeted keywords and phrases that convert leads in sales.
- The ability to set the maximum amount your want to bid.
- The ability to compile transparent and comprehensive reports on your keywords, bidding cost, bid position and current bid for each keywords. Plus with your help we can calculate ROI down to the penny.
- The ability to monitor competitor's activity by checking competitors ranking and current bids.
Paid Search Advertising presents an excellent opportunity to immediately address your offers to the proper online audience.
e-mail me today so we can help your customers find you.
Tuesday, September 9, 2008
It's not all about Chrysler for me anymore.
Where We Are Going
The Big Idea
Our Vision:
We will be the nation's best provider of media that connects buyers with sellers
We will be the nation's best provider of media that connects buyers with sellers
The Idea in Action
Our Mission :
We prove our value every day by delivering buyers to businesses, content to consumers and value to investors
We prove our value every day by delivering buyers to businesses, content to consumers and value to investors
The Arc
Our Commitment to Our Constituents:
Businesses: We design advertising programs that deliver high-quality references
Consumers: We deliver relevant product and service information wherever, however and whenever you want it
Employees: We provide opportunity to learn, to grow and to make a difference
Investors: We provide investment value and opportunity for growth
Communities: We are a good neighbor and an upstanding citizen
Businesses: We design advertising programs that deliver high-quality references
Consumers: We deliver relevant product and service information wherever, however and whenever you want it
Employees: We provide opportunity to learn, to grow and to make a difference
Investors: We provide investment value and opportunity for growth
Communities: We are a good neighbor and an upstanding citizen
The Arc in Action
What We Value Most:
Providing value to businesses and consumers
Being fair with employees
Providing value to our shareowners
Delivering products and services we can be proud of
Being accountable for our actions
Providing value to businesses and consumers
Being fair with employees
Providing value to our shareowners
Delivering products and services we can be proud of
Being accountable for our actions
The Employee Expectation
Prove Your Value Everyday:
To your customers
To your co-workers
To our shareowners
To our communities
To yourself
To your customers
To your co-workers
To our shareowners
To our communities
To yourself
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