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Monday, February 2, 2009
Great Ideas for Direct Mail Topics
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1) Presidents Day - Feb, 16 Drop dead date is 01/14/09 In homes from 2-15 / 3-01
2) March Madness - Mar, 15 Drop dead date is 01/30/09 In homes from 3-01 / 3-15
3) St. Patricks Day - Mar, 17 Drop dead date is 01/30/09 in homes from 3-01 / 3-15
4) Spring Begins - Mar, 20 Drop dead date is 02/11/09 in homes from 3-15 / 3-29
5) College Spring Break - Mar, 16 Drop dead date is 01/30/09 in homes from 3-1 / 3-15
6) High School Spring Break - April 9th Drop dead date is 02/11/09 in homes from 3-15 / 3-29
7) Tax Preparation Time Through April, 15th Drop dead date is 02/27/09 in homes from 2-15 / 4-15
8) Easter Sunday - April, 12th Drop dead date is 02/11/09 in homes from 3-15 / 3-29
9) Final Four - April, 4th Drop dead date is 02/11/09 in homes from 3-15 / 3-29
10) Mothers Day - May 10th Drop dead date is 3/13/09 in homes from 4-15 / 4-29
11) Senior Prom - May 16th Drop dead date is 3/27/09 in homes from 5-1 / 5-15
12) Memorial Day - May 25th Drop dead date is 3/27/09 in homes from 5-1 / 5-15
13) High School Graduation - June 5th Drop dead date is 4/10/09 in homes from 5-15 / 5-29
14) Fathers Day - June 21st Drop dead date is 5/1/09 in homes from 6-1 / 6-15
15) Summer Begins - June 21 st Drop dead date is 5/1/09 in homes from 6-1 / 6-15
16) 4th of July - July, 4th Drop dead date is 5/15/09 in homes from 6-15 / 6-29
17) Pionner Day - July, 24th Drop dead date is 5/29/09 in homes from 7-1 / 7-15
18) Sturgis Rally - August 3rd Drop dead date is 6/12/09 in homes from 7-15 / 7-29
19) Labor Day - Sept, 7th Drop dead date is 7/15/09 in homes from 8-15 / 8-29
20) Highschool Homecoming - Sept,15th Drop dead date is 7/31/09 in homes from 9-1 / 9-15
21) Columbus Day - Oct, 12 Drop dead date is 8/14/09 in homes from 9-15 / 9-29
22) Halloween - Oct, 31st Drop dead date is 9/11/09 in homes from 10-15 / 10-29
23) Veterans Day - Nov, 11 Drop dead date is 9/11/09 in homes from 10-15 / 10-29
24) Thanksgiving - Nov, 26th Drop dead date is 9/30/09 in homes from 11-1 / 11-15
25) Christmas - Dec, 25th No FCD NI dates yet
26) New Years Eve - Dec, 31st No FCD NI dates yet
1) Presidents Day - Feb, 16 Drop dead date is 01/14/09 In homes from 2-15 / 3-01
2) March Madness - Mar, 15 Drop dead date is 01/30/09 In homes from 3-01 / 3-15
3) St. Patricks Day - Mar, 17 Drop dead date is 01/30/09 in homes from 3-01 / 3-15
4) Spring Begins - Mar, 20 Drop dead date is 02/11/09 in homes from 3-15 / 3-29
5) College Spring Break - Mar, 16 Drop dead date is 01/30/09 in homes from 3-1 / 3-15
6) High School Spring Break - April 9th Drop dead date is 02/11/09 in homes from 3-15 / 3-29
7) Tax Preparation Time Through April, 15th Drop dead date is 02/27/09 in homes from 2-15 / 4-15
8) Easter Sunday - April, 12th Drop dead date is 02/11/09 in homes from 3-15 / 3-29
9) Final Four - April, 4th Drop dead date is 02/11/09 in homes from 3-15 / 3-29
10) Mothers Day - May 10th Drop dead date is 3/13/09 in homes from 4-15 / 4-29
11) Senior Prom - May 16th Drop dead date is 3/27/09 in homes from 5-1 / 5-15
12) Memorial Day - May 25th Drop dead date is 3/27/09 in homes from 5-1 / 5-15
13) High School Graduation - June 5th Drop dead date is 4/10/09 in homes from 5-15 / 5-29
14) Fathers Day - June 21st Drop dead date is 5/1/09 in homes from 6-1 / 6-15
15) Summer Begins - June 21 st Drop dead date is 5/1/09 in homes from 6-1 / 6-15
16) 4th of July - July, 4th Drop dead date is 5/15/09 in homes from 6-15 / 6-29
17) Pionner Day - July, 24th Drop dead date is 5/29/09 in homes from 7-1 / 7-15
18) Sturgis Rally - August 3rd Drop dead date is 6/12/09 in homes from 7-15 / 7-29
19) Labor Day - Sept, 7th Drop dead date is 7/15/09 in homes from 8-15 / 8-29
20) Highschool Homecoming - Sept,15th Drop dead date is 7/31/09 in homes from 9-1 / 9-15
21) Columbus Day - Oct, 12 Drop dead date is 8/14/09 in homes from 9-15 / 9-29
22) Halloween - Oct, 31st Drop dead date is 9/11/09 in homes from 10-15 / 10-29
23) Veterans Day - Nov, 11 Drop dead date is 9/11/09 in homes from 10-15 / 10-29
24) Thanksgiving - Nov, 26th Drop dead date is 9/30/09 in homes from 11-1 / 11-15
25) Christmas - Dec, 25th No FCD NI dates yet
26) New Years Eve - Dec, 31st No FCD NI dates yet
Best Mobile 2.0 for your Blackberry
Get Superpages Mobile 2.0 on your mobile phone Superpages Mobile 2.0
When you're on the go and need local information fast, you can turn to Superpages Mobile. Find people and businesses. Get maps, directions, local movie theater listings, and even your weather forecast ... wherever you happen to be.Show me the power of Superpages Mobile! Learn MoreAdd the power of Superpages.com to your BlackBerry® Superpages Mobile for BlackBerry®
Only the downloadable version of Superpages harnesses the power of the leading Internet Yellow Pages in a format that lives up to the quality of the BlackBerry. Learn More Other Superpages Mobile options SuperPages Mobile Web
Get access to SuperPages.com's rich information via the mobile web.
Learn More
--> Superpages Send to Mobile
Superpages.com's "send to mobile" feature allows you to send select business listings to your mobile phone for use while you're on the road.Learn More
When you're on the go and need local information fast, you can turn to Superpages Mobile. Find people and businesses. Get maps, directions, local movie theater listings, and even your weather forecast ... wherever you happen to be.Show me the power of Superpages Mobile! Learn MoreAdd the power of Superpages.com to your BlackBerry® Superpages Mobile for BlackBerry®
Only the downloadable version of Superpages harnesses the power of the leading Internet Yellow Pages in a format that lives up to the quality of the BlackBerry. Learn More Other Superpages Mobile options SuperPages Mobile Web
Get access to SuperPages.com's rich information via the mobile web.
Learn More
--> Superpages Send to Mobile
Superpages.com's "send to mobile" feature allows you to send select business listings to your mobile phone for use while you're on the road.Learn More
More great news for Idearc Advertisers
January 22, 2009 11:00 AM EST
GLENDALE, Calif. and DALLAS, Jan. 22 /PRNewswire-FirstCall/ -- AT&T Interactive and Idearc Media LLC today announced that they have entered into a cross distribution agreement that will give YELLOWPAGES.COM advertisers and SUPERPAGES.COM advertisers the opportunity for additional online placements on two leading local search Web sites.
The agreement adds significant value to advertisers by extending their reach to consumers and increasing the ability to generate quality customer leads. YELLOWPAGES.COM and SUPERPAGES.COM will now also have the opportunity to share business profiles and other enhanced content from each other's advertisers providing consumers access to more comprehensive and relevant information.
"Cross distribution of advertisers across YELLOWPAGES.COM and SUPERPAGES.COM creates even greater value for each company's advertisers," said David Krantz, president and CEO of AT&T Interactive. "Ad networks and distribution are critical elements for digital advertising. Extending our local search ad network through this agreement helps us to connect advertisers with more consumers."
While advertisers now have the opportunity to be cross-distributed on both leading Web sites, AT&T Interactive and Idearc Media will each continue to sell their respective YELLOWPAGES.COM and SUPERPAGES.COM advertising products directly.
"The goal of local search has always been to provide consumers with relevant advertising choices and together, both companies are taking this to the next level by generating more traffic and quality leads creating tremendous value for our advertisers," said Briggs Ferguson, Internet president at Idearc Media.
About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc., is an industry leader in creating local search products and services that empower consumers to find and connect with businesses across the devices and interactive platforms they use most -- including online, mobile, and TV. Formed in 2005 and renamed in 2008, AT&T Interactive develops, manages and delivers all online and mobile advertising products for AT&T -- including its flagship property http://www.yellowpages.com.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2008, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE(R) magazine's lists of the World's Most Admired Companies and America's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
About Idearc Inc.
Idearc Inc. (OTC: IDAR) (http://www.idearc.com/) delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc's multi-platform of advertising solutions includes Superpages.com(R) (http://www.superpages.com/), Superpages Mobile(SM) (http://www.superpages.com/mobile/), Superpages Mobile(SM) for BlackBerry(R) (http://www.superpages.com/mobile/), Switchboard.com (http://www.switchboard.com/), LocalSearch.com(SM) (http://www.localsearch.com/), Verizon(R) Yellow Pages (http://www.idearcmedia.com/), Verizon(R) White Pages, smaller-sized portable Verizon(R) Yellow Pages Companion Directories (http://www.idearcmedia.com/), FairPoint(R) Yellow Pages, FairPoint(R) White Pages, FairPoint(R) Yellow Pages Companion Directories, and Solutions on the Move(TM) and Solutions Direct(TM) (http://www.idearcmedia.com/products/other/directmail.jsp) direct mail packages. For more information, visit http://www.idearc.com.
GLENDALE, Calif. and DALLAS, Jan. 22 /PRNewswire-FirstCall/ -- AT&T Interactive and Idearc Media LLC today announced that they have entered into a cross distribution agreement that will give YELLOWPAGES.COM advertisers and SUPERPAGES.COM advertisers the opportunity for additional online placements on two leading local search Web sites.
The agreement adds significant value to advertisers by extending their reach to consumers and increasing the ability to generate quality customer leads. YELLOWPAGES.COM and SUPERPAGES.COM will now also have the opportunity to share business profiles and other enhanced content from each other's advertisers providing consumers access to more comprehensive and relevant information.
"Cross distribution of advertisers across YELLOWPAGES.COM and SUPERPAGES.COM creates even greater value for each company's advertisers," said David Krantz, president and CEO of AT&T Interactive. "Ad networks and distribution are critical elements for digital advertising. Extending our local search ad network through this agreement helps us to connect advertisers with more consumers."
While advertisers now have the opportunity to be cross-distributed on both leading Web sites, AT&T Interactive and Idearc Media will each continue to sell their respective YELLOWPAGES.COM and SUPERPAGES.COM advertising products directly.
"The goal of local search has always been to provide consumers with relevant advertising choices and together, both companies are taking this to the next level by generating more traffic and quality leads creating tremendous value for our advertisers," said Briggs Ferguson, Internet president at Idearc Media.
About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc., is an industry leader in creating local search products and services that empower consumers to find and connect with businesses across the devices and interactive platforms they use most -- including online, mobile, and TV. Formed in 2005 and renamed in 2008, AT&T Interactive develops, manages and delivers all online and mobile advertising products for AT&T -- including its flagship property http://www.yellowpages.com.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2008, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE(R) magazine's lists of the World's Most Admired Companies and America's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
About Idearc Inc.
Idearc Inc. (OTC: IDAR) (http://www.idearc.com/) delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc's multi-platform of advertising solutions includes Superpages.com(R) (http://www.superpages.com/), Superpages Mobile(SM) (http://www.superpages.com/mobile/), Superpages Mobile(SM) for BlackBerry(R) (http://www.superpages.com/mobile/), Switchboard.com (http://www.switchboard.com/), LocalSearch.com(SM) (http://www.localsearch.com/), Verizon(R) Yellow Pages (http://www.idearcmedia.com/), Verizon(R) White Pages, smaller-sized portable Verizon(R) Yellow Pages Companion Directories (http://www.idearcmedia.com/), FairPoint(R) Yellow Pages, FairPoint(R) White Pages, FairPoint(R) Yellow Pages Companion Directories, and Solutions on the Move(TM) and Solutions Direct(TM) (http://www.idearcmedia.com/products/other/directmail.jsp) direct mail packages. For more information, visit http://www.idearc.com.
Survival in this virtual age has seen dealers slashing local ad dollars in favor of broader online exposure. Globalization of the once local auto market has increased the dealer’s reach, but has also served to thin this reach by equal proportion.While dealers must keep wide-based traction online, they desperately need to regain dominance at home. Similarly, car buyers report preferring to purchase closer to home, but have grown accustomed to searching online, using sites that rarely return local results.Thankfully buyers and sellers in this ever-shrinking world are now demanding more localized searches and exposure. Entities offering advertising services that best mirror this trend with online enhancements true to their character will win the day. There could be no better fit with the right automotive portal for localized search than the Verizon Yellow Pages.The Yellow Pages Association reports its “Automobile Dealers” heading is the sixth most used category in the book. Unfortunately, the revenue ranking for this same heading sits far in the opposite direction. Lending credence to this disparity are the recent estimates by the National Automobile Dealers Association (NADA) that only one percent of automotive dealer advertising budgets are spent in favor of the Yellow Pages. In sharp contrast to today’s newspaper industry with circulations, readership, and subsequent ad value in drastic decline, practically every household continues to keep and use the Yellow Pages from one year to the next. These factors are proof positive that while the Yellow Pages remains a resource standard for the common household, most dealerships underestimate the advertising strength and stability of the book.A robust and interactive portal like www.superpages.com in conjunction with the Yellow Pages, and promoted throughout millions of its printed books is giving car dealers a renewed appreciation and perspective for this time-honored advertising resource. This sets the stage for the reuniting of local car dealers and buyers, as well as reigniting the Yellow Pages with an influx of advertising car dealers in both print and online.This is a giant step in the right direction at a time when needed the most.
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